Giving people reasons to care
21 July 2017
It’s not often freebies come with no strings attached, but that’s exactly what happened when thousands of Kiwis recently received their free coffee, Mr Whippy ice-cream or bus ride from AA Insurance. Check out how we helped people to care about our Home & Contents Insurance.
But why did we give away these special treats? Well, to help people care that we do Home and Contents Insurance, we got involved in the things they do care about!
Most of us care about getting our morning coffee, so we gave away nearly 2,000 lattes, mochaccinos, and flat whites during a single Friday.
Families care about the start of the school holidays, so over a weekend we gave away over 1,100 Mr Whippy ice-creams – despite the crazy, wet weather!
And who doesn’t love free travel in the city? Our AA Insurance branded bus carried 250 passengers for free during a work day.
“At AA Insurance, we know getting your attention can be hard. That’s why we decided it was better to talk about the things that many New Zealanders care about instead. We started with puppies, grandmas and delicious food, and these treats were just another way to gain the attention of New Zealanders through the little things they care about”, says Melodie Vickars, Brand, Sponsorship & Acquisition Manager at AA Insurance.
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