Blue Light Discos have been popular in New Zealand since 1983, and are still the treasured memories of many who’ve managed to bust a move on the dance floor. Yet Blue Light has come a long way from these early beginnings when disco reigned, along with the mighty mullet.
Blue Light, the registered charity and community policing youth programme, has developed a range of engaging, and often life-changing, initiatives for the youth of New Zealand over the past 33 years. It was this great community focus that made the decision an easy one for AA Insurance to becoming a principal sponsor of Blue Light.
AA Insurance Brand, Sponsorship & Acquisition Manager, Melodie Vickars explains: “For us sponsorship is not just a powerful tool of marketing, it’s also about connecting with something we, and our customers, really care about.
To give some background, Blue Light’s youth programmes aim to reduce youth offending numbers and foster better relationships between the police, young people, their parents and the community. They keep kids active with positive recreation and social activities, by teaching life skills and also preventing them from getting into trouble.
“Blue Light was a natural fit, not only with our company values, but also with our primary sponsorship objectives of building our reputation as an organisation that protects and cares about the future of young people and our community. We can do this by helping Blue Light to reach more young people across New Zealand.”
The sponsorship also allows AA Insurance to demonstrate its commitment to education and programmes that make a difference in the community, its concern for community safety and protection from crime, as well as giving staff a sense of pride, in their community as well as the place they work, says Melodie.
“We place importance on getting our staff involved by playing a major role in providing volunteers each year for Blue Light events. These bring young people together, who are often from families with limited means, to be a part of character building programmes and just to have fun."
Brendon Crompton, Blue Light National Manager agrees: “The highlights for us include being able to improve the reach of Blue Light’s programmes, meaning more youth are able to be involved. We’ve also seen 14 more Blue Light branches open nationwide since AA Insurance became sponsors in 2010 (bringing the total to 74), and AA Insurance’s staff are proud to be involved in volunteering at the events like Rainbow’s End Fun Days or Kids’ Gone Fishin’. Some have even become regular volunteers!”