Voted Most Trusted General Insurer# by New Zealanders for 13 years running.

At AA Insurance, we have always believed that trust is to be earned not given. We believe in doing what we say we’ll do. That’s why we’ll never stop working to earn the trust of our customers. We could tell you why we think New Zealanders voted us Most Trusted General Insurer# for 13 years in a row, but it’s better to hear from the people that voted:

#As voted by consumers 2011 – 2023 in the Reader’s Digest Trusted Brands survey. For more information visit

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More about our awards

The multi-award winning insurer

Thanks for voting us New Zealand's most trusted general insurance provider for twelve years running. Earning your trust is one thing. But keeping it is everything.

A family having fun in the park.

Maintaining the trust of New Zealanders

AA Insurance has been voted the Reader’s Digest Most Trusted General Insurance Brand by New Zealanders for the 12th consecutive year.