Auckland – 12 November 2021 – Following the success of AA Insurance’s ‘Live a Little Freer’ campaign last year’s the APAC and New Zealand Effie Awards, the insurer’s winning streak continues.
AA Insurance, with marketing partner DDB Group Aotearoa, took away a gold in the Sustained Success category at 2021 Effie Aotearoa awards this week – one of only 13 gold Effie’s to be awarded across 20 categories.
“This award recognises strategy and creative platforms that are ‘built to last’ and can demonstrate effectiveness over a period of at least three years – no small feat!” says Melodie Vickars, Head of Brand and Marketing at AA Insurance.
“We’re delighted with the recognition and want to say a big thank you to everyone who has helped and supported the campaign since its inception, especially the team at DDB Group Aotearoa.
“It’s humbling to be recognised amongst the best in the country for a very successful and effective campaign, which is all about looking after our customers, freeing them up to live their own lives without the worry of insurance.”
This year’s Convenor of Judges, Simon Lendrum, commented on the results saying: “The Effie Awards remain the gold standard of marketing effectiveness recognition. To claim ownership of our success in business we must be able to illuminate the path that led to it. This year’s winners do just that, demonstrating how great creative strategy delivers outsized results for businesses, brands, and public service organisations throughout New Zealand.
“Most of this year’s entries were delivered against a backdrop of lockdown, working from home, uncertainties surrounding consumer behaviour and supply chain solidity, and despite all of that achieved great results and tangible returns on investment. Proof, once again, of the power of creative effectiveness.”
The Commercial Communication Council celebrated New Zealand’s most effective marketing ideas via a virtual awards ceremony on 10 November.
The awards bring attention to long term success; campaigns that have gone beyond short term returns and created genuine lasting change for an organisation. A panel of 120 expert industry judges assessed entries in two rounds, making the selection of just over 115 finalists across 20 categories. The Effie programme is held in over 50 countries and has been run in New Zealand by the Commercial Communication Council for two decades.
About AA Insurance
AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.
We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 13 years running, named Canstar’s 2023 Home and Contents Insurer of the Year and Outstanding Value Award winner, and currently ranked 7th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015).
Find out more at www.aainsurance.co.nz
For more information please contact:
AA Insurance Media Team
mediacontact@aainsurance.co.nz
