Auckland – 12 November 2021 – Following the success of AA Insurance’s ‘Live a Little Freer’ campaign last year’s the APAC and New Zealand Effie Awards, the insurer’s winning streak continues.
AA Insurance, with marketing partner DDB Group Aotearoa, took away a gold in the Sustained Success category at 2021 Effie Aotearoa awards this week – one of only 13 gold Effie’s to be awarded across 20 categories.
“This award recognises strategy and creative platforms that are ‘built to last’ and can demonstrate effectiveness over a period of at least three years – no small feat!” says Melodie Vickars, Head of Brand and Marketing at AA Insurance.
“We’re delighted with the recognition and want to say a big thank you to everyone who has helped and supported the campaign since its inception, especially the team at DDB Group Aotearoa.
“It’s humbling to be recognised amongst the best in the country for a very successful and effective campaign, which is all about looking after our customers, freeing them up to live their own lives without the worry of insurance.”
This year’s Convenor of Judges, Simon Lendrum, commented on the results saying: “The Effie Awards remain the gold standard of marketing effectiveness recognition. To claim ownership of our success in business we must be able to illuminate the path that led to it. This year’s winners do just that, demonstrating how great creative strategy delivers outsized results for businesses, brands, and public service organisations throughout New Zealand.
“Most of this year’s entries were delivered against a backdrop of lockdown, working from home, uncertainties surrounding consumer behaviour and supply chain solidity, and despite all of that achieved great results and tangible returns on investment. Proof, once again, of the power of creative effectiveness.”
The Commercial Communication Council celebrated New Zealand’s most effective marketing ideas via a virtual awards ceremony on 10 November.
The awards bring attention to long term success; campaigns that have gone beyond short term returns and created genuine lasting change for an organisation. A panel of 120 expert industry judges assessed entries in two rounds, making the selection of just over 115 finalists across 20 categories. The Effie programme is held in over 50 countries and has been run in New Zealand by the Commercial Communication Council for two decades.
About AA Insurance
AA Insurance is a New Zealand-based joint venture between Vero Insurance New Zealand Limited and the New Zealand Automobile Association Limited ('NZAA'). Vero is owned by Suncorp Group Limited, a listed Australian company. NZAA is an incorporated society that is governed by a National Council and Board. Since 1994 we have provided home, contents and car insurance in New Zealand and in 2018 we introduced small business insurance.
We underwrite our own policies and sell direct to New Zealanders. Our New Zealand-based teams looks after 560,000+ customers with more than 1,100,000 policies. Standard and Poor's (Australia) Pty Ltd has given us an Insurer Financial Strength Rating of AA- (Very Strong).
We are consistently recognised in industry awards and honours. This includes being voted the Reader's Digest Most Trusted General Insurer for 14 years running, named Canstar's 2023-2024 Outstanding Value Award winner for Home and Contents insurance and ranked 6th among 50 of New Zealand's top consumer-facing corporates in the Kantar Corporate Reputation Index in 2024.
Find out more at www.aainsurance.co.nz
For more information please contact:
AA Insurance Media Team
mediacontact@aainsurance.co.nz
