AA Insurance among top brands delivering digital experience

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Auckland, 11 July, 2016 – AA Insurance is one of the top performing brands in digital experience, according to SAP’s inaugural New Zealand Digital Experience Report.

The Report captured results from 2,500 consumers who rated 6,500 digital interactions against 14 digital-experience attributes, with consumers rating security, availability, and simplicity the most important. AA Insurance scored highest in these three attributes.

The company was recognised from among 38 of New Zealand’s largest and best-known brands across eight industries, including banking, media, retail and telecommunications. It scored third overall for delivering a digital experience its customers wanted, and was also ranked number one over other insurers.

“We’re delighted to be rated among New Zealand’s leading brands at the forefront of digital experience,” says Justine Burn, Head of Distribution and Business Systems, AA Insurance. “The research validates our focus on creating a culture of digital connectedness, to ensure an experience that’s focused on our customers.

“Digital isn’t just a technology or marketing responsibility; it’s the CEO and Executive team’s role to ensure a focus on a digital culture through the entire company, which means that each area of the business is looking at how digital initiatives can add value to our customers’ experience. This is one way in which we’re able to continuously exceed our customers’ expectations.”

AA Insurance’s digital focus not only allows customers to quote and purchase home, contents and car insurance online, but there has also been: the introduction of Live Chat for instant, personal connection for customer queries; media leadership and education regarding digital asset safety and security; and, online magazine Living Room to inspire and educate audiences.

“Digital has become an important area of our business, and reflects our wider commitment to connecting and communicating with our customers as people. No one wants to feel like a number, and that’s why personalisation is such a key focus for us in every interaction we have.”


About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.

We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 13 years running, named Canstar’s 2023 Home and Contents Insurer of the Year and Outstanding Value Award winner, and currently ranked 7th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015).

Find out more at www.aainsurance.co.nz

For more information please contact:
AA Insurance Media Team