AA Insurance’s reputation one of the best says Colmar Brunton survey
Auckland, 24 March 2017 - AA Insurance has earned a place in Kiwi hearts for the third consecutive year according to the latest Colmar Brunton Corporate Reputation Index, ranking fourth among 100 of New Zealand’s most successful companies.
“We’re delighted to be within the top five companies again this year, alongside known and trusted household names like Air New Zealand, Toyota and Z Energy and Pak’nSave,” says Chris Curtin, CEO at AA Insurance. “It speaks volumes about our reputation, and we’re honoured to represent our industry.”
The index, which started in 2015, calculates overall reputation using four measures: social responsibility (for employees as well as the environment), fairness (charge fair prices), success/leadership (well-known, offer good returns to investors, innovative), and trust (honest, ethical, with a positive societal influence).
Interestingly, Kiwis place greater importance on trust above all other pillars, and it is a key part of AA Insurance’s reputation, says Chris. This is especially true for a somewhat intangible purchase like insurance where customers are essentially buying a promise. With this in mind they need to trust that their insurer will be there for them when they’re needed.
“It’s taken us decades to build our reputation through hard work and customer care,” he says. “The public has come to trust that AA Insurance will always behave in a genuine manner and do the right thing, and we’re really proud of that.
“We know our customers have a lot of choice when it comes to insurers, so reputation has a huge impact on their decision, as well as their loyalty, and their advocacy to speak highly of us,” he continues. “So, we’re delighted by this recognition; it gives us independent validation for the way we’re looking after our customers, and we will continue to put them first.”
About AA Insurance
AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our more than 700 staff look after over 385,000 customers with around 745,000 policies.
We proudly partner with Eden Park, support youth charity Blue Light, and have been consistently recognised by: Reader’s Digest Most Trusted Brands (since 2011), IBM Kenexa Best Workplaces Survey (since 2008), Canstar Blue Most Satisfied Customers (2011-2018), and the Colmar Brunton Corporate Reputation Index (since 2015) that recognises New Zealand’s most successful companies.
For more information please contact:
Nicole Steven, Botica Butler Raudon Partners, (09) 303 3867, 021 025 31886 or email firstname.lastname@example.org
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Corporate Communications Specialist (Public Relations), AA Insurance
Corporate Communications Specialist (Corporate Affairs), AA Insurance
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