AA Insurance wins gold for ‘Live a Little Freer’ campaign

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Auckland, 05 October 2020 – AA Insurance has taken gold at the 2020 APAC Effie Awards in the David vs Goliath category for the incredible results achieved in the first year of its Live A Little Freer campaign.

The award ceremony took place virtually to an audience of marketing and communications practitioners from across the Asia-Pacific region on 24 and 25 September, in celebration of the best in marketing excellence.  

This year 122 finalists from 12 territories contended for top honours, with winners being chosen by an international jury of agency and client representatives.

“We are proud to win this award for a very successful and effective campaign,” says AA Insurance’s GM of Marketing, Richard Park. “Our marketing team worked hard on Live a Little Freer with our agency DDB Group Aotearoa, to encapsulate the vision of the company, which is all about looking after our customers, so they’re freed up to live their own lives, without worrying about insurance.

“Using a different approach and a little humour, customers could easily see they were covered for life’s accidents like over-zealous parking, weathering a storm or dancing over white carpet with red wine,” he says.

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.

We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 13 years running, named Canstar’s 2023 Home and Contents Insurer of the Year and Outstanding Value Award winner, and currently ranked 7th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015).

Find out more at www.aainsurance.co.nz

For more information please contact:
AA Insurance Media Team
027 406 1787