AA Insurance upholds top reputation says Colmar Brunton survey


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Auckland, 8 May 2020 – AA Insurance continues to feel the love of Kiwis for the sixth consecutive year according to the 2020 Colmar Brunton Corporate Reputation Index, once more ranking fifth among 50 of New Zealand’s most successful companies.

“This kind of independent validation says a lot about our reputation, a reputation based on the collective efforts of our team of 750+ people who proudly look after our customers every single day,” says Chris Curtin, CEO at AA Insurance. “We’re currently in unprecedented times, and unprecedented times call for an unprecedented response. The way everyone in the AA Insurance family is responding with care and sensitivity for our customers, who are facing a lot of uncertainty, is incredible.

“So, to be ranked within the top five companies again this year, especially alongside well-recognised and trusted companies like Air New Zealand, TVNZ, Pak n Save, and Toyota is humbling, and I couldn’t be prouder of our people for making that happen.”

The index, which started in 2015, calculates overall reputation using four measures: social responsibility (for employees as well as the environment), fairness (charge fair prices), success/leadership (well-known, offer good returns to investors, innovative), and trust (honest, ethical, with a positive societal influence).

“Trust remains the most important driver of reputation for New Zealanders, and is the cornerstone of AA Insurance’s reputation,” says Chris. “For an intangible purchase like insurance, trust is a quality that signals reliability and integrity, and reassures customers they’re making the right choice. For AA Insurance, it’s vital to us that we stay true to our promise and remain trustworthy.

“And I’m proud to say our team continues to be dedicated to backing up our promises and doing the right thing for our customers time and time again.”

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