Most trusted general insurer for the past 11 years

Awards ceremony with staff

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Auckland, 26 April 2021 – Kiwis have voted AA Insurance the Reader’s Digest Most Trusted General Insurer for the 11th year in a row.

The general insurer is one of only four brands to have earnt this length of recognition, and is in good company alongside Whittaker’s, Sanitarium and Dettol.

Now in its 22nd year, the annual Reader’s Digest Survey looks at 72 categories of products and services across a broad range of industries. Over 1,800 New Zealanders selected three of their most trusted brands for each category and rated those brands on the 1-10 scale for trust. AA Insurance was voted the top for its general insurance of car, home and contents, beating its own trust score from the previous year.

“To be voted New Zealand’s most trusted general insurer is a testament to the hard work of all our people and their dedication to backing up our promises,” says Richard Park, AA Insurance’s GM of Marketing, Product and Pricing. “For us, it’s about holding true to our core principles and values, like doing the right thing for customers time and time again.

“We’re honoured and delighted for this recognition – 11 consecutive years is a particularly special achievement and we couldn’t be prouder.”

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.

We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 13 years running, named Canstar’s 2023 Home and Contents Insurer of the Year and Outstanding Value Award winner, and currently ranked 7th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015).

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