02/11/2020
Auckland, 2 November 2020 – Following AA Insurance’s gold at last month’s APAC Effie Awards for its Live A Little Freer campaign, the insurer took another three silvers at New Zealand’s Effie Awards late last week.
An annual event that celebrates the most effective marketing ideas to emerge from New Zealand, this year’s Effie Awards took place via a virtual awards ceremony on 29 October.
The awards bring attention to long term success; campaigns that have gone beyond short term returns and created genuine lasting change for an organisation. A panel of expert industry judges assessed entries in two rounds, and this year selected 80 finalists across 19 categories.
“AA Insurance and our marketing partner, DDB Group Aotearoa, won silver in three categories for our Live a Little Freer campaign; Consumer Services and Best Strategic Thinking and Most Effective Integrated Campaign,” says AA Insurance’s GM of Marketing, Richard Park. “This is the second year this campaign has been shortlisted; last year we received a silver in the Consumer Services category and we’re a finalist for Best Strategic Thinking.
“We’re proud to be named as a finalist this year and among many other well-known brands in our categories such as Lotto NZ, McDonald’s, Lion and Vodafone. We’re also pleased to work with our agency that won Most Effective Agency of the year.
“It’s humbling to be recognised in this award for a very successful and effective campaign, which is all about looking after our customers, freeing them up to live their own lives without the worry of insurance.”
About AA Insurance
AA Insurance is a New Zealand-based joint venture between Vero Insurance New Zealand Limited and the New Zealand Automobile Association Limited ('NZAA'). Vero is owned by Suncorp Group Limited, a listed Australian company. NZAA is an incorporated society that is governed by a National Council and Board. Since 1994 we have provided home, contents and car insurance in New Zealand and in 2018 we introduced small business insurance.
We underwrite our own policies and sell direct to New Zealanders. Our New Zealand-based teams looks after 560,000+ customers with more than 1,100,000 policies. S&P Global Ratings has given us an Insurer Financial Strength Rating of AA- (Very Strong).
We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 16 years running (since 2011) and named Canstar's 2024-2025 Outstanding Value Car Insurance winner. We have also been recognised in the Kantar Customer Leadership Index (since 2019) and the Kantar Corporate Reputation Index (since 2015) currently ranked 3rd amongst 100 of New Zealand’s most successful companies.
Find out more at www.aainsurance.co.nz
For more information please contact:
AA Insurance Media Team
