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Award-Winning Insurer

At AA Insurance, we put our customers’ needs first and pride ourselves on being there to protect what matters most to you. These independent awards endorse just how well we do that, so you can rest easy knowing that we’ve got you covered.


A credible reputation takes time to build and is only strengthened when we genuinely live up to our promises, whether that’s done by providing our customers with a great experience or giving back to the community. The awards below highlight how Kiwis like you feel about AA Insurance.

Canstar’s 2023 Home and Contents Insurer of the Year and Outstanding Value winner

We’re thrilled that we've been named Canstar's 2023 Home and Contents Insurer of the Year and Outstanding Value Award winner. We take great pride in protecting the things that matter to New Zealanders so this recognition of our products and service offerings means the world to us. Canstar uses a robust rating methodology that compares cost and features across home and contents policies as well as customer satisfaction to determine these awards.

New Zealand’s Most Trusted General Insurer

We care about our customers and will always do our utmost to help them when the unexpected happens. We believe that trust is earned every day, so we are thrilled to be named New Zealand’s Most Trusted General Insurer for 13 years running in the Reader’s Digest Trusted Brands survey. Maintaining this top rank for the past 13 years means we’re committed to protecting you in your time of need. 

Kantar Corporate Reputation Index

It’s humbling to be recognised by the Kantar Corporate Reputation Survey for the ninth year running, where we ranked 7th amongst 100 of New Zealand’s most successful companies. This recognition is particularly special, as it looks beyond insurance and means our business really shines across all industries. The Reputation Index is judged by a broad range of New Zealanders ranking brands based on responsibility, trust, fairness, and leadership.

Customer satisfaction

Insurance isn’t just about the products we offer; it’s about how we show up for our customers when and where they need us. Our customers agree that our service stands out, as validated by the following awards.  

Quality service award

Our goal is to provide an exceptional customer service experience, so we’re delighted to be recognised by New Zealanders for doing just that. We’ve been awarded gold for the tenth consecutive year in the Reader’s Digest Quality Service Awards for Car Insurance and awarded gold four years in a row for Home & Contents Insurance. With personalised service, our team is here to support you when it matters most.

Kantar Customer Leadership Index

We strive to deliver the very best experience for our customers. We’re honoured to have been named fourth place in the 2023 Kantar Customer Leadership Index. The index recognises the best brands in New Zealand for their customer experience, as measured by service delivery, customer centricity, brand clarity and offer excellence.

Industry Recognition

Industry specific awards are judged by a panel of insurance experts from across New Zealand, who identify the standout insurers that go above and beyond in their field. The following award is one of the reasons why we can confidently say that when it comes to insurance, we’ve got your back.

Plain Language Awards

We’re proud to use language that’s easy to read and understand, helping us earn the trust of our customers. In 2022, AA Insurance was recognised as the Plain Language Champion — Best Organisation and in 2023 received the Best Plain Language Document — Private Sector for our Working towards a resolution brochure. These awards reflect our commitment to putting our customers at the heart of everything we do. By making insurance less complex for New Zealanders, we can be sure they know exactly what they are signing up for, with no fine print or grey areas, and can work with us to resolve issues if they arise.

New Zealand’s Claims Team of the Year

At AA Insurance, every member of our claims team takes pride in putting our customers at the forefront of everything they do and looking for new ways to look after our customers, as well as our people. We’re excited to be named 2023 Claims Team of the Year at the New Zealand Insurance Industry Awards for demonstrating excellent technical skills, strong claims results and outstanding customer service.

Scott's story

We put our customer's needs first and pride ourselves on working with them to help relieve stress and uncertainty.

That's why, when Scott rang us for help when he discovered his mother had been in a car accident, we responded quickly. We towed the car to the assessors and, after it was deemed a total loss, we deposited the agreed amount into their account the very same day.