Auckland, 25 October 2019 – Doing something different continues to pay off for AA Insurance. Last night the company scored a win at the Commercial Communications Council Effie Awards, this time for its ‘Live a Little Freer’ campaign.
“Taking a silver for Consumer Services, during one of the most celebrated nights on the New Zealand advertising industry calendar, is a fantastic achievement and I couldn’t be prouder of our marketing team who worked closely with our agency DDB to encapsulate the vision of the company,” says Melodie Vickars, Brand & Marketing Manager, AA Insurance. “It was also great to be recognised as a finalist for Best Strategic Thinking at Eden Park, a venue we proudly sponsor.”
“After taking home two awards last year, our team has kept up the momentum and worked hard on our second campaign with DDB. They’ve really captured what AA Insurance is all about; looking after our customers so they’re freed up to live their own lives, without worrying about insurance. Once again, we resonated with our audience by doing something a little different in our campaigns,” she says.
“If you can help lighten their load, then you’ll have people’s attention. For many, insurance is just another thing to think about - from accidents caused by weather, children, or over-zealous parking – so we’re helping take the pressure off and the response has been fantastic.”
About AA Insurance
AA Insurance is a New Zealand-based joint venture between Vero Insurance New Zealand Limited and the New Zealand Automobile Association Limited ('NZAA'). Vero is owned by Suncorp Group Limited, a listed Australian company. NZAA is an incorporated society that is governed by a National Council and Board. Since 1994 we have provided home, contents and car insurance in New Zealand and in 2018 we introduced small business insurance.
We underwrite our own policies and sell direct to New Zealanders. Our New Zealand-based teams looks after 560,000+ customers with more than 1,100,000 policies. S&P Global Ratings has given us an Insurer Financial Strength Rating of AA- (Very Strong).
We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 16 years running (since 2011) and named Canstar's 2024-2025 Outstanding Value Car Insurance winner. We have also been recognised in the Kantar Customer Leadership Index (since 2019) and the Kantar Corporate Reputation Index (since 2015) currently ranked 3rd amongst 100 of New Zealand’s most successful companies.
Find out more at www.aainsurance.co.nz
For more information please contact:
AA Insurance Media Team
