AA Insurance scores award for ‘Live a Little Freer’ campaign

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Auckland, 25 October 2019 – Doing something different continues to pay off for AA Insurance. Last night the company scored a win at the Commercial Communications Council Effie Awards, this time for its ‘Live a Little Freer’ campaign. 

“Taking a silver for Consumer Services, during one of the most celebrated nights on the New Zealand advertising industry calendar, is a fantastic achievement and I couldn’t be prouder of our marketing team who worked closely with our agency DDB to encapsulate the vision of the company,” says Melodie Vickars, Brand & Marketing Manager, AA Insurance. “It was also great to be recognised as a finalist for Best Strategic Thinking at Eden Park, a venue we proudly sponsor.”

“After taking home two awards last year, our team has kept up the momentum and worked hard on our second campaign with DDB. They’ve really captured what AA Insurance is all about; looking after our customers so they’re freed up to live their own lives, without worrying about insurance. Once again, we resonated with our audience by doing something a little different in our campaigns,” she says. 

“If you can help lighten their load, then you’ll have people’s attention. For many, insurance is just another thing to think about - from accidents caused by weather, children, or over-zealous parking – so we’re helping take the pressure off and the response has been fantastic.”

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.

We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 13 years running, named Canstar’s 2023 Home and Contents Insurer of the Year and Outstanding Value Award winner, and currently ranked 7th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015).

Find out more at www.aainsurance.co.nz

For more information please contact:
AA Insurance Media Team
027 406 1787
mediacontact@aainsurance.co.nz