AA Insurance scores award for ‘Live a Little Freer’ campaign

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Auckland, 25 October 2019 – Doing something different continues to pay off for AA Insurance. Last night the company scored a win at the Commercial Communications Council Effie Awards, this time for its ‘Live a Little Freer’ campaign. 

“Taking a silver for Consumer Services, during one of the most celebrated nights on the New Zealand advertising industry calendar, is a fantastic achievement and I couldn’t be prouder of our marketing team who worked closely with our agency DDB to encapsulate the vision of the company,” says Melodie Vickars, Brand & Marketing Manager, AA Insurance. “It was also great to be recognised as a finalist for Best Strategic Thinking at Eden Park, a venue we proudly sponsor.”

“After taking home two awards last year, our team has kept up the momentum and worked hard on our second campaign with DDB. They’ve really captured what AA Insurance is all about; looking after our customers so they’re freed up to live their own lives, without worrying about insurance. Once again, we resonated with our audience by doing something a little different in our campaigns,” she says. 

“If you can help lighten their load, then you’ll have people’s attention. For many, insurance is just another thing to think about - from accidents caused by weather, children, or over-zealous parking – so we’re helping take the pressure off and the response has been fantastic.”

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 930+ staff look after over 480,000 customers with 970,000 policies.

We proudly partner with Variety NZ and Eden Park and have been consistently recognised by: Reader’s Digest Most Trusted Brands (since 2011) and Quality Service Awards for Car, and Home and Contents Insurance (since 2015), Kantar Customer Leadership Index (since 2019), Canstar Blue Most Satisfied Customers (2011-2018), and the Colmar Brunton Corporate Reputation Index (since 2015) that recognises New Zealand’s most successful companies. AA Insurance was also named Consumer NZ People’s Choice award winner for car, home and contents (2019 and 2020).

AA Insurance has an AA- (Very Strong) Insurer Financial Strength Rating given by Standard and Poor’s (Australia) Pty Ltd. For further information visit aainsurance.co.nz.

For more information please contact:

Rachael Joel, Botica Butler Raudon Partners, (09) 303 3862, 021 403 504 or rachaelJ@botica.co.nz

Amanda Fifield, AA Insurance, 027 406 1787, amanda_fifield@aainsurance.co.nz

Media contacts

Customer enquiries

Call us on 0800 500 231 or contact us


Journalist only enquiries

Mobile: 027 406 1787 Email: mediacontact@aainsurance.co.nz

Rachael Joel

Group Account Director, Botica Butler Raudon

DDI: (09) 303 3862 Mobile: 021 403 504 Email: rachaelj@botica.co.nz

Marketing and sponsorship enquiries

Email: brandteam@aainsurance.co.nz