AA Insurance maintains its top reputation says Colman Brunton survey

> Download this press release

Auckland, 12 April 2019 – AA Insurance maintains its top reputation for the fifth consecutive year according to the latest Colmar Brunton Corporate Reputation Index, ranking fifth among 50 of New Zealand’s most successful companies.

“We’re proud of the way we look after our customers, so to receive this kind of independent validation speaks volumes about our reputation,” says Chris Curtin, CEO at AA Insurance. “We’re elated to be within the top five companies again this year, especially alongside well-recognised and trusted companies like Air New Zealand, Pak n Save, TVNZ, and Toyota.

“It takes years for a company to build a good reputation, and at AA Insurance we consistently listen and adjust the way we do things to earn our customers’ trust. The closer we are to our customers, the closer we are to the truth,” he says.

The index, which started in 2015, calculates overall reputation using four measures: social responsibility (for employees as well as the environment), fairness (charge fair prices), success/leadership (well-known, offer good returns to investors, innovative), and trust (honest, ethical, with a positive societal influence).

Interestingly, trust remains the most important driver of reputation for New Zealanders. It is the cornerstone of AA Insurance’s reputation, says Chris, and is something the company is extremely proud of.

“With an intangible purchase like insurance, it’s important our customers feel able to trust us, and know we will behave genuinely, do the right thing, and help protect them and their belongings in their time of need.

“These days’ customers have a lot of choice when it comes to insurers, and we know reputation has a huge impact on their decision, so we’re honoured to receive this recognition, and represent our industry. A good reputation is precious and can never be taken for granted, so we will never rest on our laurels.”

Image: Head of People and Capability, Nikki Howell, and the AA Insurance team accepting the Rep Z award for reputation.

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.

We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 13 years running, named Canstar’s 2023 Home and Contents Insurer of the Year and Outstanding Value Award winner, and currently ranked 7th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015).

Find out more at www.aainsurance.co.nz

For more information please contact:
AA Insurance Media Team
027 406 1787
mediacontact@aainsurance.co.nz