Doing the right thing helps AA Insurance retain top reputation

Corporate Reputation Index Top 20

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Auckland, 20 May 2020 – AA Insurance continues to feel the love of Kiwis for the seventh consecutive year according to the 2021 Colmar Brunton Corporate Reputation Index, once more ranking fifth among 50 of New Zealand’s most successful consumer facing companies.

“Over the past year, our team has continued to look after our customers with care, sensitivity and a passion for doing the right thing,” says Chris Curtin, CEO at AA Insurance. “In return, we’ve received wonderful customer messages of support and kindness, and from many who’ve faced considerable stress and uncertainty.

“It’s therefore incredibly humbling to maintain our ranking for reputation, especially alongside remarkable companies like Air New Zealand, Pak’nSave, TVNZ and Toyota. So, to our customers, I’d like to say, ‘thank you’.”

The index, which started in 2015, calculates overall reputation using four measures: social responsibility (for employees as well as the environment), fairness (charge fair prices), success/leadership (well-known, offer good returns to investors, innovative), and trust (honest, ethical, with a positive societal influence).

“Our reputation as being a trusted insurer, that stays true to our promise of doing the right thing for our customers, has meant we’ve remained resilient through the COVID-19 crisis,” says Chris.

“It reflects the dedication, reliability and integrity of the 860+ people who work here, for we are nothing without them. It’s our people who make us the company we are, and even in a crisis they always put our customers first,” he says. “Ranking among the top five companies is all thanks to them and, on their behalf, I couldn’t be prouder, or more grateful, to receive this recognition.”

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.

We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 13 years running, named Canstar’s 2023 Home and Contents Insurer of the Year and Outstanding Value Award winner, and currently ranked 7th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015).

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AA Insurance Media Team