Auckland, 27 April 2022 – Kiwi consumers have voted AA Insurance the Reader’s Digest Most Trusted General Insurer for the 12th consecutive year.
“We’re honoured that AA Insurance is one of only four brands to have earned this recognition,” says Richard Park, AA Insurance’s GM of Marketing, Product and Pricing. “We are in great company alongside well-known brands Whittaker’s, Sanitarium and Dettol.”
Now in its 23rd year, the annual Reader’s Digest Survey looks at 70 categories of products and services across a broad range of industries, uncovering Kiwis attitudes and views on the most trustworthy brands. Over 1,700 New Zealanders selected three of their most trusted brands for each category and rated those brands on the 1-10 scale for trust. AA Insurance was voted number one for its general insurance of car, home, and contents.
According to Reader’s Digest, being voted a Trusted Brand enhances a brand’s status and assures consumers they are choosing a reputable brand. A 2020 consumer shopping habit study conducted by Catalyst Research showed 87% of consumers found the Trusted Brand Emblem positively impacted their buying decisions.
“To be voted New Zealand’s most trusted general insurer 12 years in row is a testament to the hard mahi and dedication of all our people, even during these difficult times,” says Richard. “For us, it’s about holding true to our core principles and values, always being there for our customers, and being focused on doing the right thing for them.”
About AA Insurance
AA Insurance is a New Zealand-based joint venture between Vero Insurance New Zealand Limited and the New Zealand Automobile Association Limited ('NZAA'). Vero is owned by Suncorp Group Limited, a listed Australian company. NZAA is an incorporated society that is governed by a National Council and Board. Since 1994 we have provided home, contents and car insurance in New Zealand and in 2018 we introduced small business insurance.
We underwrite our own policies and sell direct to New Zealanders. Our New Zealand-based teams looks after 560,000+ customers with more than 1,100,000 policies. S&P Global Ratings has given us an Insurer Financial Strength Rating of AA- (Very Strong).
We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 16 years running (since 2011) and named Canstar's 2024-2025 Outstanding Value Car Insurance winner. We have also been recognised in the Kantar Customer Leadership Index (since 2019) and the Kantar Corporate Reputation Index (since 2015) currently ranked 6th amongst 100 of New Zealand’s most successful companies.
Find out more at www.aainsurance.co.nz
For more information please contact:
AA Insurance Media Team