Paula Williams appointed Chief People Officer

AA Insurance is pleased to announce the appointment of Paula Williams to the new role of Chief People Officer, effective Monday 22 April.

Paula joins AA Insurance directly from the Reserve Bank of New Zealand where she has been providing consultancy support during a period of change.

Her wealth of multi-industry experience includes senior and executive leadership roles at IAG, Air New Zealand and MediaWorks.

AA Insurance CEO, Michelle James said, “Paula’s genuine passion for seeing people thrive and achieve their potential is a great fit for AA Insurance as we continue to evolve our business to meet the challenges and opportunities of our changing world. Her strategic and people-centric approach will be pivotal in shaping AA Insurance’s future and driving our people strategy forward.”

Paula Williams said, “I am thrilled to be joining an organisation that is well-regarded for putting people and culture at the centre of its strategy. I believe that workplaces that champion people as their most valuable assets are best placed to connect with their customers and achieve long-term success and sustainability. I look forward to contributing to the great work already underway by Michelle and the wider team.”

About Paula Williams

Paula Williams is an experienced executive leader with a career spanning over 20 years in people, culture and communications roles. She has diverse expertise from a range of sectors including banking, insurance, aviation, legal, media, technology, government and not for profit.

Paula’s executive coaching background has seen her lead enterprise change & transformation programmes within high growth, cost out, stable and merger & acquisition environments.

She is highly experienced in senior stakeholder management while supporting teams to deliver innovative solutions that support business goals. She is passionate about customers, the future of work, lifting performance while building strong leaders and a culture where everyone can thrive in a digital age.

In addition to her impressive corporate career, Paula is very active in the charity sector, providing pro bono work with Sweet Louise and 10x10 philanthropy, and offering coaching services to a range of charities to help grow their future leaders.

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.

We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 13 years running, named Canstar’s 2023 Home and Contents Insurer of the Year and Outstanding Value Award winner, and currently ranked 7th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015).

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