Shaun Rees appointed Chief Product and Marketing Officer

AA Insurance is pleased to announce the permanent appointment of Shaun Rees to the role of Chief Product and Marketing Officer. 

Shaun brings extensive experience across the NZ consumer services landscape, with senior leadership roles at Frank Energy and Genesis Energy, ANZ and Prudential Assurance UK among his multi-sector career. 

AA Insurance Chief Executive Officer, Michelle James said, “We are delighted to welcome Shaun to the team. His experience and purpose-centric leadership style is particularly relevant for us as we evolve to meet the challenges and opportunities we face as an insurer in a changing world.” 

Shaun Rees said, “Throughout my career, I have always strived to achieve excellent outcomes for customers, and I am excited to join AA Insurance at such a pivotal time for the brand and the insurance industry generally. 

“I am particularly looking forward to applying my experience in proposition development, digital innovation, and sustainability to support Michelle and the wider team to meet the challenges and opportunities ahead of us.”

Shaun Rees joined AA Insurance in an acting capacity in late 2023, his permanent appointment is effective from 28 February 2024. 

About Shaun Rees 

Shaun Rees is a senior executive and business adviser focused on delivering great experiences and outcomes for customers, stakeholders and communities. At AA Insurance Shaun will oversee brand and customer-focused activities. His responsibilities include product, portfolio and pricing, customer communications and experience, marketing and brand.

His recent positions have included GM of Sales, Brand and Marketing (CMO) at Genesis Energy. Non- executive Director at Ecotricity, New Zealand's first and only climate positive Retail Energy Provider. Creator of award-winning leading retail challenger brand Frank Energy, and leadership of Digital and Innovation functions at both Genesis and ANZ Bank. 

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.

We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 13 years running, named Canstar’s 2023 Home and Contents Insurer of the Year and Outstanding Value Award winner, and currently ranked 7th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015).

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