Auckland, 24 March 2017 - AA Insurance has earned a place in Kiwi hearts for the third consecutive year according to the latest Colmar Brunton Corporate Reputation Index, ranking fourth among 100 of New Zealand ’s most successful companies.
“We’re delighted to be within the top five companies again this year, alongside known and trusted household names like Air New Zealand, Toyota and Z Energy and Pak’nSave,” says Chris Curtin, CEO at AA Insurance. “It speaks volumes about our reputation, and we’re honoured to represent our industry.”
The index, which started in 2015, calculates overall reputation using four measures: social responsibility (for employees as well as the environment), fairness (charge fair prices), success/leadership (well-known, offer good returns to investors, innovative), and trust (honest, ethical, with a positive societal influence).
Interestingly, Kiwis place greater importance on trust above all other pillars, and it is a key part of AA Insurance’s reputation, says Chris. This is especially true for a somewhat intangible purchase like insurance where customers are essentially buying a promise. With this in mind they need to trust that their insurer will be there for them when they’re needed.
“It’s taken us decades to build our reputation through hard work and customer care,” he says. “The public has come to trust that AA Insurance will always behave in a genuine manner and do the right thing, and we’re really proud of that.
“We know our customers have a lot of choice when it comes to insurers, so reputation has a huge impact on their decision, as well as their loyalty, and their advocacy to speak highly of us,” he continues. “So, we’re delighted by this recognition; it gives us independent validation for the way we’re looking after our customers, and we will continue to put them first.”
About AA Insurance
AA Insurance is a New Zealand-based joint venture between Vero Insurance New Zealand Limited and the New Zealand Automobile Association Limited ('NZAA'). Vero is owned by Suncorp Group Limited, a listed Australian company. NZAA is an incorporated society that is governed by a National Council and Board. Since 1994 we have provided home, contents and car insurance in New Zealand and in 2018 we introduced small business insurance.
We underwrite our own policies and sell direct to New Zealanders. Our New Zealand-based teams looks after 560,000+ customers with more than 1,100,000 policies. S&P Global Ratings has given us an Insurer Financial Strength Rating of AA- (Very Strong).
We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 16 years running (since 2011) and named Canstar's 2024-2025 Outstanding Value Car Insurance winner. We have also been recognised in the Kantar Customer Leadership Index (since 2019) and the Kantar Corporate Reputation Index (since 2015) currently ranked 6th amongst 100 of New Zealand’s most successful companies.
Find out more at www.aainsurance.co.nz
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