Auckland, 19 October 2018 – Doing something different has paid off for AA Insurance. Last night the company won twice at the New Zealand Effie Awards in association with TVNZ, for its ‘Reasons to Care’ campaign.
“Taking a silver for Most Effective Integrated Campaign, and a bronze for Short-Term Success, during the biggest night on the New Zealand advertising industry calendar, is incredibly humbling,” says Richard Park, Head of Marketing and Distribution, AA Insurance.
“Our marketing team worked hard on this campaign with our agency, DDB, to help us tell Kiwis that AA Insurance is more than just a car insurer. For us, the trick was to do something a little different to our other campaigns,” he says.
“If you talk about something people care about you’ll have their attention, and that’s exactly what we did, mixing it up because people care about different things. Puppies, food and grandmas are our heroes, and the response has been incredible.”
ENDS
About AA Insurance
AA Insurance is a New Zealand-based joint venture between Vero Insurance New Zealand Limited and the New Zealand Automobile Association Limited ('NZAA'). Vero is owned by Suncorp Group Limited, a listed Australian company. NZAA is an incorporated society that is governed by a National Council and Board. Since 1994 we have provided home, contents and car insurance in New Zealand and in 2018 we introduced small business insurance.
We underwrite our own policies and sell direct to New Zealanders. Our New Zealand-based teams looks after 560,000+ customers with more than 1,100,000 policies. Standard and Poor's (Australia) Pty Ltd has given us an Insurer Financial Strength Rating of AA- (Very Strong).
We are consistently recognised in industry awards and honours. This includes being voted the Reader's Digest Most Trusted General Insurer for 14 years running, named Canstar's 2023-2024 Outstanding Value Award winner for Home and Contents insurance and ranked 6th among 50 of New Zealand's top consumer-facing corporates in the Kantar Corporate Reputation Index in 2024.
Find out more at www.aainsurance.co.nz
For more information please contact:
AA Insurance Media Team
mediacontact@aainsurance.co.nz
