Maintaining the trust of New Zealanders

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Auckland, 28 April 2020 – AA Insurance has been voted the Reader’s Digest Most Trusted General Insurance Brand by New Zealanders for the 10th consecutive year.

The annual Reader’s Digest Survey is in its 21st year and now includes 69 categories of products and services across a broad range of industries. Over 1,600 New Zealanders selected three of their most trusted brands for each category and rated those brands on the 1-10 scale for trust. AA Insurance was voted the top for its general insurance of car, home and contents.

Of the award, Richard Park, AA Insurance’s Head of Marketing and Distributions says. “It's an honour to be recognised by Kiwis for being genuine, authentic and reliable, and speaks volumes about our people and the contribution they’ve made, and continue to make, to earn the trust of our customers.

“Being named Most Trusted comes with a responsibility to uphold that trust, and our people remain dedicated to backing up our promises and getting things sorted for our customers.

“We’re currently in unprecedented times, and unprecedented times call for an unprecedented response. The way everyone at AA Insurance has responded, with care and sensitivity towards our customers who are facing uncertainty, is incredible. So, this award is about and for our people.” 

The company has maintained its confidence and held fast to its core principles, like doing the right thing for customers time and time again. To receive this independent validation 10 years in a row is therefore a particularly special achievement, he says.

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.

We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 13 years running, named Canstar’s 2023 Home and Contents Insurer of the Year and Outstanding Value Award winner, and currently ranked 7th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015).

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AA Insurance Media Team