AA Insurance and AA scoop top marketing award with AA Home

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Auckland, 14 September 2018 – Collaboration has paid off for AA Insurance and the AA. Last night the partners took the Supreme Award at the annual TVNZ-NZ Marketing Awards for their AA Home Response campaign.

AA Home Response, which connects customers with AA Home tradespeople, 24/7, 365 days a year, was determined the smartest piece of marketing thinking for the year from among 12 of the New Zealand’s biggest brands including Air New Zealand, The Warehouse, Genesis and NZME.

“This is a great outcome from some great collaboration between likeminded partners,” says Richard Park, Head of Marketing and Distribution, AA Insurance.  “We’re both dedicated to looking after our customers, and this shows in the connection we’ve made through our campaign and the great feedback we’ve had from those who have used the service.

“I’m extremely proud of the way the teams from AA Insurance, AA and our partners have brought AA Home to life, and this award recognises all their hard work.”

After launching in the Auckland region this February, AA Home Response is making its way down the country, with Kiwis in Waikato, Bay of Plenty and Hawkes Bay able to access the service from this month.

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 930+ staff look after over 480,000 customers with 970,000 policies.

We proudly partner with Variety NZ and Eden Park and have been consistently recognised by: Reader’s Digest Most Trusted Brands (since 2011) and Quality Service Awards for Car, and Home and Contents Insurance (since 2015), Kantar Customer Leadership Index (since 2019), Canstar Blue Most Satisfied Customers (2011-2018), and the Colmar Brunton Corporate Reputation Index (since 2015) that recognises New Zealand’s most successful companies. AA Insurance was also named Consumer NZ People’s Choice award winner for car, home and contents (2019 and 2020).

AA Insurance has an AA- (Very Strong) Insurer Financial Strength Rating given by Standard and Poor’s (Australia) Pty Ltd. For further information visit aainsurance.co.nz.

For more information please contact:

Rachael Joel, Botica Butler Raudon Partners, (09) 303 3862, 021 403 504 or rachaelJ@botica.co.nz

Amanda Fifield, AA Insurance, 027 406 1787, amanda_fifield@aainsurance.co.nz

Media contacts

Customer enquiries

Call us on 0800 500 231 or contact us


Journalist only enquiries

Mobile: 027 406 1787 Email: mediacontact@aainsurance.co.nz

Rachael Joel

Group Account Director, Botica Butler Raudon

DDI: (09) 303 3862 Mobile: 021 403 504 Email: rachaelj@botica.co.nz

Marketing and sponsorship enquiries

Email: brandteam@aainsurance.co.nz