Auckland, 1 June 2017 – Installation of the largest in-stadium sign in the Southern Hemisphere has marked the launch of a significant, long-term partnership between Eden Park and AA Insurance.
The AA Insurance sign measures an impressive 27m x 10m and is one of two new signs. A second sign will be installed externally at Eden Park this week, and will face Sandringham Road.
While the most visible aspects of the agreement will initially be signage, AA Insurance and Eden Park will collaborate over the course of the partnership to create unique experiences and content to mark key milestones at the park.
“We’re thrilled to come on board as Eden Park enters a busy international schedule of matches that will captivate New Zealand,” says Richard Park, Head of Marketing Communications, AA Insurance. “Eden Park is an incredibly well respected and iconic brand, with a rich history, so we feel honoured to have our brand feature alongside theirs.
“With Kiwis’ media consumption behaviours rapidly changing, we recognise that we need to look for new, timely, but also relevant ways to stand out from the crowd, as well as add value to our relationship with our customers,” he says. “We’re excited to explore what’s possible in this space through our partnership with Eden Park.”
Guy Ngata, Eden Park Trust CEO says: “We’re delighted to announce our new partnership with AA Insurance. As one of New Zealand's most respected companies, AA Insurance is broadly acknowledged as an industry leader in home, car and contents insurance.
“We look forward to working collaboratively and introducing AA Insurance to Eden Park's passionate fans and growing family of local and international partners.”
About AA Insurance
AA Insurance is a New Zealand-based joint venture between Vero Insurance New Zealand Limited and the New Zealand Automobile Association Limited ('NZAA'). Vero is owned by Suncorp Group Limited, a listed Australian company. NZAA is an incorporated society that is governed by a National Council and Board. Since 1994 we have provided home, contents and car insurance in New Zealand and in 2018 we introduced small business insurance.
We underwrite our own policies and sell direct to New Zealanders. Our New Zealand-based teams looks after 560,000+ customers with more than 1,100,000 policies. S&P Global Ratings has given us an Insurer Financial Strength Rating of AA- (Very Strong).
We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 16 years running (since 2011) and named Canstar's 2024-2025 Outstanding Value Car Insurance winner. We have also been recognised in the Kantar Customer Leadership Index (since 2019) and the Kantar Corporate Reputation Index (since 2015) currently ranked 3rd amongst 100 of New Zealand’s most successful companies.
Find out more at www.aainsurance.co.nz
For more information please contact:
AA Insurance Media Team
