AA Insurance partners with Eden Park in long-term deal

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Auckland, 1 June 2017 – Installation of the largest in-stadium sign in the Southern Hemisphere has marked the launch of a significant, long-term partnership between Eden Park and AA Insurance.

The AA Insurance sign measures an impressive 27m x 10m and is one of two new signs. A second sign will be installed externally at Eden Park this week, and will face Sandringham Road.

While the most visible aspects of the agreement will initially be signage, AA Insurance and Eden Park will collaborate over the course of the partnership to create unique experiences and content to mark key milestones at the park.

 “We’re thrilled to come on board as Eden Park enters a busy international schedule of matches that will captivate New Zealand,” says Richard Park, Head of Marketing Communications, AA Insurance. “Eden Park is an incredibly well respected and iconic brand, with a rich history, so we feel honoured to have our brand feature alongside theirs.

“With Kiwis’ media consumption behaviours rapidly changing, we recognise that we need to look for new, timely, but also relevant ways to stand out from the crowd, as well as add value to our relationship with our customers,” he says. “We’re excited to explore what’s possible in this space through our partnership with Eden Park.”

Guy Ngata, Eden Park Trust CEO says: “We’re delighted to announce our new partnership with AA Insurance. As one of New Zealand's most respected companies, AA Insurance is broadly acknowledged as an industry leader in home, car and contents insurance.

“We look forward to working collaboratively and introducing AA Insurance to Eden Park's passionate fans and growing family of local and international partners.”

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 930+ staff look after over 480,000 customers with 970,000 policies.

We proudly partner with Variety NZ and Eden Park and have been consistently recognised by: Reader’s Digest Most Trusted Brands (since 2011) and Quality Service Awards for Car, and Home and Contents Insurance (since 2015), Kantar Customer Leadership Index (since 2019), Canstar Blue Most Satisfied Customers (2011-2018), and the Colmar Brunton Corporate Reputation Index (since 2015) that recognises New Zealand’s most successful companies. AA Insurance was also named Consumer NZ People’s Choice award winner for car, home and contents (2019 and 2020).

AA Insurance has an AA- (Very Strong) Insurer Financial Strength Rating given by Standard and Poor’s (Australia) Pty Ltd. For further information visit aainsurance.co.nz.

For more information please contact:

Rachael Joel, Botica Butler Raudon Partners, (09) 303 3862, 021 403 504 or rachaelJ@botica.co.nz

Amanda Fifield, AA Insurance, 027 406 1787, amanda_fifield@aainsurance.co.nz

Media contacts

Customer enquiries

Call us on 0800 500 231 or contact us

Journalist only enquiries

Mobile: 027 406 1787 Email: mediacontact@aainsurance.co.nz

Rachael Joel

Group Account Director, Botica Butler Raudon

DDI: (09) 303 3862 Mobile: 021 403 504 Email: rachaelj@botica.co.nz

Marketing and sponsorship enquiries

Email: brandteam@aainsurance.co.nz