AA Insurance partners with Eden Park in long-term deal

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Auckland, 1 June 2017 – Installation of the largest in-stadium sign in the Southern Hemisphere has marked the launch of a significant, long-term partnership between Eden Park and AA Insurance.

The AA Insurance sign measures an impressive 27m x 10m and is one of two new signs. A second sign will be installed externally at Eden Park this week, and will face Sandringham Road.

While the most visible aspects of the agreement will initially be signage, AA Insurance and Eden Park will collaborate over the course of the partnership to create unique experiences and content to mark key milestones at the park.

 “We’re thrilled to come on board as Eden Park enters a busy international schedule of matches that will captivate New Zealand,” says Richard Park, Head of Marketing Communications, AA Insurance. “Eden Park is an incredibly well respected and iconic brand, with a rich history, so we feel honoured to have our brand feature alongside theirs.

“With Kiwis’ media consumption behaviours rapidly changing, we recognise that we need to look for new, timely, but also relevant ways to stand out from the crowd, as well as add value to our relationship with our customers,” he says. “We’re excited to explore what’s possible in this space through our partnership with Eden Park.”

Guy Ngata, Eden Park Trust CEO says: “We’re delighted to announce our new partnership with AA Insurance. As one of New Zealand's most respected companies, AA Insurance is broadly acknowledged as an industry leader in home, car and contents insurance.

“We look forward to working collaboratively and introducing AA Insurance to Eden Park's passionate fans and growing family of local and international partners.”

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.

We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 13 years running, named Canstar’s 2023 Home and Contents Insurer of the Year and Outstanding Value Award winner, and currently ranked 7th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015).

Find out more at www.aainsurance.co.nz

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AA Insurance Media Team
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mediacontact@aainsurance.co.nz

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