AA Insurance upholds top reputation says Colmar Brunton survey

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Auckland, 8 May 2020 – AA Insurance continues to feel the love of Kiwis for the sixth consecutive year according to the 2020 Colmar Brunton Corporate Reputation Index, once more ranking fifth among 50 of New Zealand’s most successful companies.

“This kind of independent validation says a lot about our reputation, a reputation based on the collective efforts of our team of 750+ people who proudly look after our customers every single day,” says Chris Curtin, CEO at AA Insurance. “We’re currently in unprecedented times, and unprecedented times call for an unprecedented response. The way everyone in the AA Insurance family is responding with care and sensitivity for our customers, who are facing a lot of uncertainty, is incredible.

“So, to be ranked within the top five companies again this year, especially alongside well-recognised and trusted companies like Air New Zealand, TVNZ, Pak n Save, and Toyota is humbling, and I couldn’t be prouder of our people for making that happen.”

The index, which started in 2015, calculates overall reputation using four measures: social responsibility (for employees as well as the environment), fairness (charge fair prices), success/leadership (well-known, offer good returns to investors, innovative), and trust (honest, ethical, with a positive societal influence).

“Trust remains the most important driver of reputation for New Zealanders, and is the cornerstone of AA Insurance’s reputation,” says Chris. “For an intangible purchase like insurance, trust is a quality that signals reliability and integrity, and reassures customers they’re making the right choice. For AA Insurance, it’s vital to us that we stay true to our promise and remain trustworthy.

“And I’m proud to say our team continues to be dedicated to backing up our promises and doing the right thing for our customers time and time again.”

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 930+ staff look after over 480,000 customers with 970,000 policies.

We proudly partner with Variety NZ and Eden Park and have been consistently recognised by: Reader’s Digest Most Trusted Brands (since 2011) and Quality Service Awards for Car, and Home and Contents Insurance (since 2015), Kantar Customer Leadership Index (since 2019), Canstar Blue Most Satisfied Customers (2011-2018), and the Colmar Brunton Corporate Reputation Index (since 2015) that recognises New Zealand’s most successful companies. AA Insurance was also named Consumer NZ People’s Choice award winner for car, home and contents (2019 and 2020).

AA Insurance has an AA- (Very Strong) Insurer Financial Strength Rating given by Standard and Poor’s (Australia) Pty Ltd. For further information visit aainsurance.co.nz.

For more information please contact:

Rachael Joel, Botica Butler Raudon Partners, (09) 303 3862, 021 403 504 or rachaelJ@botica.co.nz

Amanda Fifield, AA Insurance, 027 406 1787, amanda_fifield@aainsurance.co.nz

Media contacts

Customer enquiries

Call us on 0800 500 231 or contact us

Journalist only enquiries

Amanda Fifield

Corporate Communications Specialist, AA Insurance

Mobile: 027 406 1787 Email: mediacontact@aainsurance.co.nz

Rachael Joel

Group Account Director, Botica Butler Raudon

DDI: (09) 303 3862 Mobile: 021 403 504 Email: rachaelj@botica.co.nz

Marketing and sponsorship enquiries

Email: brandteam@aainsurance.co.nz