AA Insurance upholds top reputation says Colmar Brunton survey

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Auckland, 8 May 2020 – AA Insurance continues to feel the love of Kiwis for the sixth consecutive year according to the 2020 Colmar Brunton Corporate Reputation Index, once more ranking fifth among 50 of New Zealand’s most successful companies.

“This kind of independent validation says a lot about our reputation, a reputation based on the collective efforts of our team of 750+ people who proudly look after our customers every single day,” says Chris Curtin, CEO at AA Insurance. “We’re currently in unprecedented times, and unprecedented times call for an unprecedented response. The way everyone in the AA Insurance family is responding with care and sensitivity for our customers, who are facing a lot of uncertainty, is incredible.

“So, to be ranked within the top five companies again this year, especially alongside well-recognised and trusted companies like Air New Zealand, TVNZ, Pak n Save, and Toyota is humbling, and I couldn’t be prouder of our people for making that happen.”

The index, which started in 2015, calculates overall reputation using four measures: social responsibility (for employees as well as the environment), fairness (charge fair prices), success/leadership (well-known, offer good returns to investors, innovative), and trust (honest, ethical, with a positive societal influence).

“Trust remains the most important driver of reputation for New Zealanders, and is the cornerstone of AA Insurance’s reputation,” says Chris. “For an intangible purchase like insurance, trust is a quality that signals reliability and integrity, and reassures customers they’re making the right choice. For AA Insurance, it’s vital to us that we stay true to our promise and remain trustworthy.

“And I’m proud to say our team continues to be dedicated to backing up our promises and doing the right thing for our customers time and time again.”

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.

We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 13 years running, named Canstar’s 2023 Home and Contents Insurer of the Year and Outstanding Value Award winner, and currently ranked 7th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015).

Find out more at www.aainsurance.co.nz

For more information please contact:
AA Insurance Media Team