Press Releases

AA Insurance has won the Grand Effie at the NZ Effie Awards, recognising eight years of its Live a Little Freer brand platform.

AA Insurance has been awarded Canstar's Most Satisfied Customers, Home Insurance Claims Award, recognising the insurer's commitment to delivering an exceptional claims experience.

AA Insurance has been recognised with a Consumer NZ People’s Choice Award for Car Insurance, reflecting the strong satisfaction and confidence New Zealanders have in the insurer.

The insurer has moved from sixth to third place and is the only general insurer ranked in the top 10.

Three young Māori and Pasifika motor apprentices are showing that giving back can start early, using their skills to repair a damaged Toyota Aqua that will help other rangatahi stay connected to their education.

AA Insurance has been named Most Trusted for General Insurance in the 2026 Reader’s Digest Most Trusted Brands survey, marking the sixteenth year in a row New Zealanders have given the company the top spot.

AA Insurance supported the UFBA Firefighter Challenge National Championship, which saw male and female volunteer, career, airport and defence force firefighters compete on a standardised course designed around the tasks they train for as part of emergency response work.

AA Insurance will sponsor the SME Rainbow Inclusivity Award at the 2026 New Zealand Rainbow Excellence Awards, backing small and medium organisations working to improve Rainbow inclusion.

A month‑long national campaign saw thousands of students connect with one of New Zealand's largest youth volunteering movement aimed at strengthening communities across the country. AA Insurance partnered with the Student Volunteer Army (SVA) across the campaign, supporting Clubs Expos at seven universities nationwide and concluding with the Big Give - one of New Zealand’s largest youth‑led volunteering events.

AA Insurance is pleased to announce the appointment of Peter Gudsell as Chief Financial Officer, effective 24 March 2026.

New research from AA Insurance shows that 1 in 7 Kiwi drivers have had a disagreement over a parking spot, and nearly 20% admit to using unconventional tactics to secure a park - including: using cones or chairs to ‘reserve’ a spot, asking someone to stand in a space to hold it, leaving a fake note or warning on another car and using bins, shopping trolleys, or other objects to block a space.

AA Insurance has been recognised at the prestigious Australian and New Zealand Institute of Insurance and Finance (ANZIIF) Awards, taking home two major honours: General Insurer of the Year and Excellence in Diversity, Equity & Inclusion.

A people-first approach to transformation has earned AA Insurance national recognition, after taking home the Business Transformation through Digital and ICT Award at the 2025 CIO Awards.

In my last blog, I reflected on the growing disconnect between people’s intent to live more sustainably and the reality many face in doing so. With the rising cost of living, fewer consumers feel they have the freedom - or the financial flexibility - to make sustainable choices in their daily lives. And so, increasingly, they’re turning to businesses to help bridge that gap.

In a sea of reports about consumer sentiment, the Kantar Better Futures report stands out. It goes beyond surface-level trends, delving deep into the values and priorities that shape how Kiwis feel about the future. For any business serious about embedding authentic sustainability into their operations, it’s essential reading.

Chief People Officer at AA Insurance shares her defining career lessons centred on the power of visibility, the strength of diversity & inclusion, and the impact of authenticity. Early in her career, seeing women and LGBTTQIAP+ leaders thrive at the top shattered limitations and fuelled her own drive to elevate others.

In partnership with Drive Group, AA Insurance is excited to announce the opening of a new motor vehicle collision repair centre in West Auckland - Drive Group Avondale. The West Auckland location will be the insurer’s first co-location site with Drive Group, bringing together its West Auckland Customer Service Centre (CSC) and Drive Group repair facility under one roof.

New research from AA Insurance reveals more than a quarter of Kiwi drivers don’t pay attention to wildlife road signs – increasing their chances of a dangerous, distressing and potentially costly collision.

AA Insurance’s latest motor survey found a whopping 82% of Kiwis admit to being a backseat driver, with almost half (45%) saying they do it regularly. A third of motorists felt that having an overzealous backseat driver negatively affected their driving.

AA Insurance is pleased to announce the appointment of Mark Ryland as an Independent Director of the Board, effective immediately. 

Striving to do right by its customers and people has proven to be a successful formula for AA Insurance, after winning Claims Team of the Year at the 2024 New Zealand Insurance Industry awards.

The annual Student Volunteer Army (SVA) Clubs Conference, sponsored by AA Insurance, brought together around 30 SVA club executive students for a three-day event focused on crisis response, supporting vulnerable communities, and volunteering in the Napier area.

AA Insurance is set to roll out their first Gender Affirmation Policy as a part of their ongoing Pride Pledge commitment.

AA Insurance media statement regarding the historical misapplication of the Multi Policy Discount, AA Membership discount and No Claims Bonus Benefit.

AA Insurance is pleased to announce the appointment of Vanessa Leishman to the role of Chief Risk Officer, effective Tuesday 29 October.

In a first for New Zealand general insurers, AA Insurance is delighted to announce it has taken the Pride Pledge.

Primary schools across Aotearoa rallied their communities to shoot for a share in $26,000 of sports funding offered by AA Insurance’s Big Little Sponsorship. With a record-breaking 5,500 Big Little nominations this year, Kawerau South School in Bay of Plenty and Birchwood School in Nelson have each brought home a $10,000 sports grant.

AA Insurance is pleased to announce the appointment of Paula Williams to the new role of Chief People Officer, effective Monday 22 April.

AA Insurance is pleased to announce the permanent appointment of Shaun Rees to the role of Chief Product and Marketing Officer.

The AA Insurance Big Little Sponsorship is back with two primary schools set to win $10,000 towards school sports – helping our littlest athletes reach their sporting dreams.

AA Insurance is reminding Kiwis to lock up before they leave this summer, after the insurer’s recent survey revealed more than half of Kiwis (52%) are concerned about break-ins.

AA Insurance has announced it is partnering with Student Volunteer Army to help prepare and build more resilient communities across Aotearoa New Zealand.

Striving to do right by its customers and people has proven to be a successful formula for AA Insurance, after winning Claims Team of the Year at the 2023 New Zealand Insurance Industry Awards.

AA Insurance’s latest motor survey estimates 267,000 Kiwis have been in a car accident in the past year, with our youngest drivers – those aged 18-29 years old – most likely to have had a collision.

The tradition of Guy Fawkes may be losing its appeal, with new research commissioned by AA Insurance revealing the majority of Kiwis think fireworks should be banned in our backyards.

AA Insurance has today announced two changes to its Board of Directors.

Along with street appeal and school zones, there’s a lot to consider when you’re looking to buy a house, so AA Insurance has released top tips for buyers to check off before signing on the dotted line.

Six months on from the devastation caused by Cyclone Gabrielle, a local Gisborne family has had their spirits lifted, thanks to the generosity of Phil and Maria Wilkens – owners of the local panel beaters, DJ Mac Panel & Paint, with support from AA Insurance.

Playground equipment to support neurodiverse children and additional goal post to make a full game of rugby possible, The Big Little Sponsorship is making sporting dreams come true.

The Financial Markets Authority (FMA) has filed proceedings against AA Insurance in relation to historical issues concerning its Multi Policy Discount, AA Membership discount and No Claims Bonus Benefit.

AA Insurance is pleased to announce the appointment of Angela Nash to the role of General Manager – Digital, Data and Technology, effective August 2023.

The AA Insurance Big Little Sponsorship is back with two primary schools set to win $10,000 towards school sports – helping tamariki have fun, dream big and play a little freer in 2023 and beyond.

AA Insurance will be basing its Hawke’s Bay cyclone support teams out of the Napier and Hastings AA Centres from Monday through Friday next week (27 February – 3 March).

As the tragic and devastating impacts of Cyclone Gabrielle become clearer AA Insurance is reassuring customers it is standing by to assist, as power and telecommunications services gradually return to communities across the North Island.

As Cyclone Gabrielle continues its destructive path across the North Island – AA Insurance is reminding customers of the support available to them if their property is impacted by high winds, flooding and power outages.

As the North Island continues the clean-up from recent flooding, and with Auckland and Coromandel's State of Emergency extended as Tropical Cyclone Gabrielle approaches New Zealand, AA Insurance is reassuring customers it is here to help.

Just over one week after the devastating rainfall and flooding event wreaked havoc across the North Island, AA Insurance can report it has either settled – or made an offer to settle – close to 60% of the record 1500 vehicle claims it has received from its customers.

As the Auckland Anniversary storm continues to wreak havoc across the North Island, AA Insurance is reminding customers that all damage incurred by this weather event will be covered under the same claim.

As the wild weather system continues to make its way across the country, AA Insurance is reassuring customers its claims teams are here to help. To date, AA Insurance has received close to 2,000 claims relating to storm damage across home, contents and motor. The full extent of the damage is expected to become clearer over the coming days and the insurer has extra team members on deck to support all customers who need help.

As Auckland wakes up to a state of emergency caused by the wild weather of the past 24 hours, AA Insurance is reassuring customers its claims teams are here to help.

Wrapping paper woes, accidents caused by new Christmas gifts, and valuables being lost or damaged in a flurry of festivity have led to some of the most memorable Christmas Day insurance claims, according to AA Insurance.

Leaving a significant imprint on the industry after 28 years leading AA Insurance, outgoing Chief Executive Officer, Chris Curtin, was recognised with a Lifetime Achievement Award at the 2022 New Zealand Insurance Industry Awards last Wednesday.

AA Insurance has released data showing road rage is on the rise and highlighting the country's worst driving distractions in a bid to help holidaymakers arrive safely at their destinations.

AA Insurance’s Board of Directors is pleased to announce the appointment of Michelle James to the role of Chief Executive Officer, effective February 2023.

AA Insurance has been announced as lead partner of Variety’s Beds for Kids programme, which provides beds and bedding to thousands of New Zealand children with inadequate, mouldy bedding, or no bed of their own. Beds for Kids was established to support children who are suffering from preventable illnesses caused by consistently sleeping in cold, damp, mouldy conditions.

AA Insurance has today released data showing motor vehicle theft and attempted theft has increased by more than a third (36.5%) nationally and by 43% in Auckland for the year ending 30 June 2022, compared with the previous year.

After 28 years at the helm of AA Insurance, Chief Executive Chris Curtin is set to retire at the end of 2022, concluding nearly three decades of exceptional service.

AA Insurance has maintained its position in the top 10 of most trusted brands in New Zealand in June 2022, proving once again the customer comes first.

Kiwi consumers have voted AA Insurance the Reader’s Digest Most Trusted General Insurer for the 12th consecutive year.

While heavy rain continues to batter the West Coast and many Westport residents prepare to evacuate, the claims team at AA Insurance is on stand-by for affected customers over the long weekend, with additional staff on-call.

After a three-month delay, over 100 of AA Insurance’s Hamilton staff moved into new offices at the Union Square development last month.

AA Insurance has been named Consumer NZ’s People’s Choice award winner for car insurance for the third year running.

AA Insurance is delighted to announce its new partnership with Variety - the Children’s Charity, to help more children and young people enjoy a happy and healthy childhood.

Outstanding customer service has helped AA Insurance secure two golds in the 2022 Reader's Digest Quality Service Awards (QSA).

Doing the right thing by customers and staff has paid off two-fold for AA Insurance, after winning General Insurance Company of the Year and Insurance Learning Program of the Year at the 2021 New Zealand Insurance Industry awards.

Following the success of AA Insurance’s ‘Live a Little Freer’ campaign last year’s the APAC and New Zealand Effie Awards, the insurer’s winning streak continues.

Christchurch’s Bromley School was today named South Island winner of a second $10,000 sports grant in AA Insurance’s Big Little Sponsorship.

Kirsty Cameron was named as the winner of the TVNZ 1’s Seven Sharp competition, ‘Kiwis Take a Break’, for their interpretation of AA Insurance’s Dinosaur vs Unicorn television commercial.

Northland’s Oromahoe School was today named as the first winner of a $10,000 sports grant in AA Insurance’s Big Little Sponsorship.

AA Insurance has taken the top spot in Canstar’s 2021 Award for Most Satisfied Customers in Home & Contents Insurance, recording a 5-star rating in five of seven categories.

AA Insurance has won twice at the prestigious industry Research Association Effectiveness Awards (RAEAWARDS) for its effective use of insights in decision making, including initiatives in response to Covid-19.

AA Insurance has been named Consumer NZ’s People’s Choice award winner for car, home and contents for the second year running.

Two golds for AA Insurance in 2021 Reader’s Digest Quality Service Awards

Contents insurance has just become more affordable with the introduction of AA Insurance’s new Limited Contents product.

AA Insurance has been recognised as New Zealand’s top brand for customer experience, according to the annual Kantar Customer Leadership Index. The insurer ranked number one over more than 50 of the country’s strongest brands.

AA Insurance has taken gold at the 2020 APAC Effie Awards in the David vs Goliath category for the incredible results achieved in the first year of its Live A Little Freer campaign.

AA Insurance has taken gold at the 2020 APAC Effie Awards in the David vs Goliath category for the incredible results achieved in the first year of its Live A Little Freer campaign.

Having a culture that allows people to bring their whole selves to work has paid off for AA Insurance, after being highly commended for the Emerging Diversity and Inclusion Award at last night’s Diversity Awards.

AA Insurance has won twice for learning development at the 2020 Brandon Hall Group Excellence Awards, scoring gold for its Sales Training Program and bronze for its Claims Assist Inductions.

AA Insurance has begun issuing $19.5 million in rebates to customers because of the reduced likelihood of motor insurance claims during the COVID-19 lockdown period.

Advances in automotive technology and high-tech extras are making car repairs a lot trickier – and more expensive.

AA Insurance has donated $30,000 to the Women’s Refuge in Auckland, North Shore and Waikato, following the recent International Shimmy Mob where staff danced to help raise awareness of domestic violence and support victims of abuse.

AA Insurance continues to feel the love of Kiwis for the sixth consecutive year according to the 2020 Colmar Brunton Corporate Reputation Index, once more ranking fifth among 50 of New Zealand’s most successful companies.

AA Insurance has been voted the Reader’s Digest Most Trusted General Insurance Brand by New Zealanders for the 10th consecutive year.

AA Insurance believes that in extraordinary times such as these during COVID-19, we need to do more to support our customers, many of whom are feeling more financially vulnerable as they deal with job losses, reduced incomes and businesses with uncertain futures.

AA Insurance was a top performer in Consumer NZ’s annual insurance provider customer satisfaction survey and has been named its 2019 People’s Choice award winner for car, home and contents.

AA Insurance has been recognised for providing a customer experience that lives up to its brand promise, according to research by Kantar New Zealand. The insurer ranked eighth equal from among 100 of New Zealand’s strongest brands.

Having integrity and doing the right thing by customers and staff has paid off two-fold for AA Insurance, after winning Direct General Insurance Company of the Year and Innovation of the Year at the 2019 New Zealand Insurance Industry awards last night.

AA Insurance has won twice for customer service at the 2019 Reader's Digest Quality Service Awards (QSA), scoring gold for its car insurance and silver for home and contents insurance.

Doing something different continues to pay off for AA Insurance. Last night the company scored a win at the Commercial Communications Council Effie Awards, this time for its ‘Live a Little Freer’ campaign.

AA Insurance maintains its top reputation for the fifth consecutive year according to the latest Colmar Brunton Corporate Reputation Index, ranking fifth among 100 of New Zealand’s most successful companies.

A strategy focused on customers, the learning and development of its staff, and company performance has paid off two-fold for AA Insurance after winning Learning Program and Direct General Insurance Company of the Year at the 2018 New Zealand Insurance Industry Awards.

Doing something different has paid off for AA Insurance. Last night the company won twice at the New Zealand Effie Awards in association with TVNZ, for its ‘Reasons to Care’ campaign.

Small businesses generally don’t enjoy the same built-in resilience that larger ones do, so when trouble strikes it can hit them harder. To help small businesses be more resilient, they need insurance that’s tailored to fit them, not something cut down, pinned up and tucked in like a hand-me-down suit.

AA Insurance has been named as a finalist in four categories of the 2018 New Zealand Insurance Industry Awards; Direct General Insurance Company of the Year, Young Insurance Professionals Employer, Women’s Employer and Insurance Learning Program of the Year.

Collaboration has paid off for AA Insurance and the AA. Last night the partners took the Supreme Award at the annual TVNZ-NZ Marketing Awards for their AA Home Response campaign.

The 650 pupils at Papakura Normal School discovered today they have received a major sporting boost from AA Insurance.

AA Insurance has taken the top spot in customer satisfaction for home and contents insurance for the sixth year running.

Former All Black Keven Mealamu is getting behind a campaign to give a sporting boost to one lucky Auckland primary school – helping to shape some of our sporting heroes of the future.

AA Insurance maintains its top reputation for the fourth consecutive year according to the latest Colmar Brunton Corporate Reputation Index, ranking fourth among 100 of New Zealand’s most successful companies.

AA Insurance celebrated its tenth consecutive year as a finalist in the IBM Kenexa Best Workplaces Awards, this year for the Best Large Workplace category (400-750 employees).

AA Insurance has taken away two golds for customer service at the 2018 Reader's Digest Quality Service Awards, scoring top ratings in both car, and home and contents insurance.

AA Insurance shares the top honours for providing the ‘most enchanting’ customer experience, according to research by Kantar TNS New Zealand.

AA Insurance has scooped the top spot in customer satisfaction for home and contents insurance for the fifth year running.

Installation of the largest in-stadium sign in the Southern Hemisphere has marked the launch of a significant, long-term partnership between Eden Park and AA Insurance.

AA Insurance says that it has received more insurance claims so far for the remnants of Cyclone Debbie than from the last major flooding in March.

AA Insurance has earned a place in Kiwi hearts for the third consecutive year according to the latest Colmar Brunton Corporate Reputation Index, ranking fourth among 100 of New Zealand’s most successful companies.

A people strategy that focuses on the equality of all employees has paid off for AA Insurance as it was presented with the Women’s Employer and Youth Development Employer of the Year at the 2016 New Zealand Insurance Industry Awards last night.

Auckland, 19 September 2016 – Ambitious goals set by the Distribution team at AA Insurance have paid off this year as the company was presented with the Supreme Award for customer service at the annual New Zealand CRM Contact Centre Awards on Friday.

AA Insurance has taken away two golds at this year’s Reader's Digest Quality Service Awards, scoring top ratings in both car, and home and contents insurance.